Reimagining health
‍around people, not systems

Health is one of the most personal things in life, yet our system often feels impersonal, expensive, and confusing. We spend more than ever, and satisfaction continues to decline.
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For too long, third party payor systems have distorted and constrained what people want and receive from healthcare. The result is an experience that prioritizes reimbursement codes instead of improvement in people’s lives.

We see opportunity in models that return control to the individual, where pricing is clear, demand drives value, and affordability comes from market dynamics, not subsidies.

We invest in solutions that help people think differently about healthcare and their role in it.

• Alternative Financing Models that reduce the true cost of care and keep financial control in the consumer’s hands
• Direct Pay Health Solutions that remove unnecessary intermediaries and make it easier for people to find, choose, and pay for the care they want
• Alternative Financing Models that reduce the true cost of care and keep financial control in the consumer’s hands
  
• Consumer Empowerment Technologies that bridge the gap between self-guided and provider directed care, giving people agency in everyday health decisions